New & Improved formula with a creamy lather! Lift away impurities and re-hydrate hair with this gentle, sulfate free shampoo. Leaves you with nourished, shiny, and healthy-looking hair. Great for all hair types, SheaMoisture 100% Virgin Coconut Oil Shampoo can be used daily to cleanse and restore parched hair. Formulated with a nourishing blend of 100% Virgin Coconut, fair trade shea butter, creamy Coconut Milk and Acacia Senegal, this shampoo helps to provide renewed hydration, manageability and shine. Leaves hair wrapped in a light coastal coconut breeze. Use with our 100% Virgin Coconut Oil Daily Hydration Conditioner for increased hydration, softness, manageability, and shine. This shampoo is formulated with no silicone, no sulfates, no parabens, no phthalates, no mineral oil or petrolatum. It's been tested on our family for generations and never on animals. OUR STORY: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.